Two weeks after Drake slammed Rolling Stone for swapping out his planned cover story for a Philip Seymour Hoffman memoriam, the rapper and PR firm ID-PR have parted ways, Billboard has confirmed.
Drake had been working with ID for the past year to handle publicity for third album “Nothing Was The Same,” as well as his current Would You Like A Tour? which wraps March 26 with three dates at London’s O2 Arena. According to a source, ID initiated the split soon after the Rolling Stone debacle.
The Rolling Stone feature, which ID helped arrange, prompted a series of tweets that have since been deleted in which Drake clarified his comments regarding Kanye West’s “Yeezus,” saying that they were shared off-the-record, and that he was “disgusted” that the magazine ran with the Hoffman cover instead of his. “I’m disgusted with that. RIP to Philip Seymour Hoffman. All respect due. But the press is evil.” In the only tweet that’s still active, Drake added, “I’m done doing interviews for magazines. I just want to give my music to the people. That’s the only way my message gets across accurately.”