Last week, some industry forecasters suggested that the "Grammy" album had a shot at hitting No. 1 -- and thus marking the first No. 1 in the long-running series' history. However, the sales of the "Grammy" set started to slow as last weekend approached -- and as we got farther away from the Awards ceremony itself.
Notably, this year is the first time since 2009 that, in the week after the Grammy Awards, there is no album that sold more than 100,000 copies. In 2009, in the week after the show, Taylor Swift's "Fearless" was the top selling album, with 92,000 sold (up 44%). At No. 2 that week was Robert Plant and Alison Krauss' new winner for album of the year, "Raising Sand," with 77,000 (up 715%).
Back on this week's chart, a full seven out of the top 10 albums are directly impacted by the Grammy Awards. After the "2014 Grammy Nominees" album at No. 2, the titles at Nos. 3, 5 and 7-10 all bask in the glow of Grammy. In the top 40 of the chart, there are 13 albums that see Grammy-related gains.
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Lorde, who won two Grammy awards (both of which were presented on the broadcast) and performed on the show, sees her "Pure Heroine" album jump from No. 5 to No. 3 with 68,000 (up 86%).
Beyonce, who opened the Grammy Awards with the single "Drunk In Love," is pushed back a position to No. 5, with 48,000 (up less than 1%). Bruno Mars -- who won the best pop vocal album award for his second release, "Unorthodox Jukebox" -- flies 18-7 with that album (42,000; up 180%).
Of course, Mars also played the Super Bowl halftime show on February 2 (the final day of the most recent tracking week), so he profits from that exposure as well. His Super Bowl show was the most-watched halftime performance ever, with an audience of 115.3 million U.S. TV viewers, according to Nielsen. Outside the top 10, Mars' first album, "Doo-Wops & Hooligans," zooms from No. 82 to No. 19 with 16,000 and a 303% gain.
Both albums rise in the wake of less than one full day of impact from the Super Bowl -- as the new tracking week finished on the same night as the game. Mars' sales could increase further next week, after a full seven days of sales are generated after the big game.
At No. 8 on the Billboard 200, Imagine Dragons' "Night Visions" rises 11-8 with 39,000 (up 65%). The band had the good fortune of performing on both the Grammy Awards and on NBC's "Saturday Night Live" (February 1) within the same week. Both appearances rock their chart placing this week, as "Night Visions" logs its best sales week outside of the Christmas shopping season since last March.
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Katy Perry and Daft Punk -- who both also played the Grammy Awards -- round out the top 10 at Nos. 9 and 10, with "PRISM" and "Random Access Memories," respectively.
Perry performed her current hit "Dark Horse" on the Grammy show, and was nominated for multiple awards. "PRISM" is steady at No. 9 with a little more than 30,000 (up 22%). As for Daft Punk, the duo's album of the year winner rises 39-10 with 30,000 (up 300%). Daft Punk also performed on the show, singing record of the year winner "Get Lucky" with Pharrell and Nile Rodgers. This is the first visit to the top 10 for "Random Access Memories"since last July. It's also the former No. 1 album's best sales week since that same month, when it was in its sixth week on the chart and sold 31,000.
Outside of the top 10, Macklemore & Ryan Lewis -- who won multiple trophies and performed on the show -- rises 14-11 with "The Heist." The set, which also won the best rap album award, sold 29,000 for the week -- up 62%.
Kacey Musgraves, the winner of the best country album award for "Same Trailer Different Park," sees that album fly 28-12 with 27,000 (up 177%). Musgraves also performed the set's single "Follow Your Arrow" on the show. On the Country Albums chart, "Same Trailer" returns to No. 1 for the first time since its debut atop the list on the chart dated April 6, 2013. The album's 27,000 sales week is also its second-biggest frame, after its debut of 43,000.
Lorde and Musgraves also gain thanks in part to sale pricing at both Amazon MP3 and Google Play, where their albums were marked down to $1.99 for a short time last week.
Notable re-entries on the Billboard 200 this week include Stevie Wonder's "Songs in the Key of Life" and Madonna's "The Immaculate Collection."
25-time Grammy winner Wonder joined Daft Punk for a medley of songs on the show, which included the "Songs" cut "Another Star." The album returns to the list for the first time in more than 30 years, re-entering at No. 99 with 4,000 sold (up 1,037%). It's the set's best sales week since Christmas of 1999.
As for Madonna, the diva assisted Macklemore & Ryan Lewis in their "Same Love" Grammy performance, by singing a few lines of her No. 1 Billboard Hot 100 hit "Open Your Heart." The song, first released in 1986 on the "True Blue" album, is also featured on Madonna's first greatest hits album, "The Immaculate Collection." The latter re-enters the Billboard 200 chart for the first time since 1993, as it returns at No. 153 with 3,000 (up 494%). It's the best sales frame for "Immaculate" since July of 2008.
Both Wonder and Madonna's albums also profit from a limited-time sale price in the Google Play store last week, where each title was briefly marked down to 99-cents for select consumers.
On the Digital Songs chart, eight of the top 20 songs were performed on the Grammys and see sales gains. Katy Perry's "Dark Horse" leads the list, with 373,000 (up 27%), while Imagine Dragons' "Radioactive" flies 29-4 with 208,000 (up 239%).
The band performed a remixed version of song on both the Grammys and NBC's "Saturday Night Live," and was joined by Kendrick Lamar for both performances. Said remixed track was released to retailers the day after the Grammy Awards, and its sales account for 73% of "Radioactive's" total sum this week. Overall, this is the third-largest sales week for the song, which peaked in popularity last summer.
Beyonce's "Drunk In Love," featuring Jay Z, nets its best week yet, as it flies 18-7 with 151,000 (up 94%). As mentioned earlier, "Drunk In Love" opened the Grammy Awards. Lorde's "Royals," which she performed on the Grammy Awards, returns to the top 10 (13-10) with 137,000 (up 33%).
Outside the top 10, John Legend's "All Of Me" rises 15-11 (131,000; up 53%) and Daft Punk's "Get Lucky" jumps 36-15 (112,000; up 122%). Hunter Hayes' "Invisible," which he premiered on the show, debuts at No. 17 with 92,000 (up 164% in its second week on sale). Sara Bareilles' "Brave" ascends 20-18 with 87,000 (up 14%).