U2's exclusive premiere of new single “Invisible” during the Super Bowl, in partnership with (RED) and Bank of America, raised more than $3 million for the Global Fund to Fight AIDS, tuberculosis and malaria in 36 hours through free downloads on iTunes, the band announced Tuesday morning (Feb. 4). The success of the campaign prompted Bank of America to exceed its initial pledge of $2 million. All proceeds from additional copies of "Invisible" sold for $1.29 beginning today, will be donated to the Global Fund as well.
Released Sunday afternoon, “Invisible” saw more than 1 million free downloads within the first hour after the commercial aired during the first quarter of the Super Bowl telecast. By the time the free downloads ended just before midnight EST Monday night, the song had generated more than 3 million free downloads. “Invisible” is also expected to preview U2’s upcoming studio album, slated for release in late spring/early summer.