Producer Rotem Rolls With Britney, Game, Mya
Producer/songwriter Jonathan "JR" Rotem is working behind the boards on a number of upcoming projects for artists such as Britney Spears, the Game, Mya and Mobb Deep.Producer/songwriter Jonathan "JR" Rotem is working behind the boards on a number of upcoming projects for artists such as Britney Spears, the Game, Mya and Mobb Deep.
In addition to producing the title track for Game's impending sophomore set "The Doctor's Advocate" (Aftermath/Interscope), Rotem is also producing cuts for Snoop Dogg, Trey Songz, Olivia, Mya (whose album he says is halfway complete) and Spears.
"Britney is pretty much starting out right now," Rotem tells Billboard.com. "She doesn't have too much. It's coming along but it's at its early stages."
Born in South Africa and raised in San Francisco's Bay Area, Rotem landed his first track on Destiny's Child 2001 album "Survivor" (Columbia). He is also the producer behind Lil Kim's "Whoa," 50 Cent & Olivia's "Best Friend" and Rihanna's "SOS (Rescue Me)." The latter cut is currently No. 30 on the Billboard Hot 100.
"I'm always shooting for a hit single and there's always talk of it because that's the sound that I'm trying to bring," says Rotem, who has future plans work with Freeway, JoJo and Fabolous, among others.
Rotem has also launched his own production company, to which "SOS" co-writer Evan Bogart is presently signed. "We're taking our time looking for the right artist," says Rotem. "Right now I'm in the studio with so many people that it would definitely take the right artist to make me want to focus on that."