The song marks an unlikely leader on Triple A (or, "adult album alternative"), a format known for its mix of rootsy rock bands and acoustic-based singer/songwriters.
Still, the song's strummy sound in between its EDM flourishes make it a fit, according to triple A programmers. "Yes, this can be considered a surprise song for the format," KRVB Boise, Idaho, program director Tim Johnstone recently told Billboard. "There's something unique about this record that fits really well with where we are.
"The Mumford & Sons-esque vocal is immediately appealing. But, the dichotomy of the EDM touch points in the chorus set this apart from everything else we're playing."
"After being serviced and playing acts like Ellie Goulding and Capital Cities, Avicii felt like a no-brainer," says KGSR Austin, Texas, assistant PD/music director Kristen Kurtis. "I think the guy made a genius move by melding two of the biggest trends in popular music right now.
"'Wake Me Up!' perfectly encompasses a blurring of formats that radio is currently accepting."
"Wake" is just the third song to crown Triple A and Dance/Mix Show Airplay. (The latter list launched in 2003, seven years after Triple A premiered). The Killers' "Read My Mind" ruled the rankings in 2007, while Gotye's "Somebody That I Used to Know" (featuring Kimbra) doubled up last year.
In addition to its triple A and dance success, "Wake" has reached No. 2 on Pop Songs. It rises to new peaks this week on Adult Pop Songs (10-6 as the chart's Greatest Gainer), Alternative Songs (14-12) and Rhythmic (17-16) and debuts on Adult Contemporary (No. 27). It's dominated the Dance/Electronic Songs chart for five weeks and risen to No. 4 on the Billboard Hot 100.
The song has sold 1.9 million downloads, according to Nielsen SoundScan. Parent album "True" debuted at No. 5 on the Billboard 200 two weeks ago and has sold 77,000 copies.
"Wake" is "one of those songs that, the moment you hear it, just stands out from the noise," Island Def Jam president/COO Steve Bartels says of the breakthrough hit for Avicii (aka, 24-year-old Swedish-born Tim Bergling).
"It taps you on the shoulder. You want to know what it is."