Verizon Wireless is partnering again with R&B superstar John Legend on a mobile music promotion.
Verizon Wireless is partnering again with R&B superstar John Legend on a mobile music promotion. Via the Music Mogul program, Verizon will provide 30-second clips of two songs off Legend's upcoming album, "Once Again." Verizon subscribers will vote on which song should next be released to radio.
Every voter will be entered into a sweepstakes to win a free trip to Europe to see Legend perform live. The sweepstake winner will then record an introduction to the chosen Legend song, which will be aired with it on radio.
In August, "Once Again" was introduced through Verizon's V CAST service during a private performance in New York. The Wireless carrier also sponsored dates on Legend's summer tour in 2005. In other Verizon news, the carrier is close to announcing an exclusive deal to sell Jimi Hendrix ringtones via its network.
-- Antony Bruno, Denver