The mission behind both projects: to raise awareness of and research dollars for the fight against pediatric cancer. The campaign is a four-way partnership involving Quietdrive, Team Kendal Kidz, Children's Cancer Research Fund (CCRF) and Rock the Cause, the nonprofit label behind Zach Sobiech's Billboard Hot 100-charting "Clouds" single and "Fix Me Up" EP.
"Everyone knows what the color pink is for but not that September is National Childhood Cancer Awareness Month," says John Lividini, Kendal's father. "Funding for pediatric cancer is a fraction of what it should be. We're trying to make a difference."
Spurred by his daughter's love of music, John asked Quietdrive's Kevin Truckenmiller to pen a song.
"In the studio it felt like Kendal was writing the words for me," Truckenmiller recalls.
The band publicly performed "Even When I'm Gone" for the first time at Team Kendal Kidz' third annual concert (Sept. 7) at the Royal Oak Music Theatre in Royal Oak, Mich. Joining Quietdrive as special guests were Bliss 66 and Half Light Music.
Rock the Cause CEO Scott Herold says that more than 300 stations either downloaded or exported "Even When I'm Gone," helping to make the song No. 1 at Play MPE as of Sept. 9.
"There's a lot of interest from [adult top 40], top 40 and Christian rock radio," he says.
In tandem with Spotify, Rock the Cause has also created a National Childhood Cancer Awareness Month playlist. All proceeds from "Even When I'm Gone" are donated to CCRF, which is helming the song's video initiative.