All proceeds to benefit WhyHunger's global anti-hunger campaign
A new interactive album app called "John Lennon: The Bermuda Tapes" will launch Nov. 5, exclusively through the iTunes App Store. Directed by filmmaker Michael Epstein, the app chronicles the legendary singer-songwriter's 1980 sojourn to Bermuda and collaborative works with Yoko Ono.
All revenue from the app will go towards WhyHunger's "Imagine There's No Hunger" campaign. In partnership with Yoko Ono and Hard Rock International, the program has helped communities grow enough food to provide over 7.2 million meals to needy children in 22 countries.
Additionally, the Hard Rock Cafe will be partnering with the app to sell t-shirts, scarves, bracelets, and other merchandise at restaurant, hotel, and casino locations.
The app is based on events of Lennon's last year of life in 1980, when he travelled to Bermuda and collaborated with his wife Yoko Ono remotely, inspiring songs that appeared on the 1980 album "Double Fantasy." Users will be able to navigate stormy seas to Bermuda, visit a disco, and hear Lennon's demos of tracks like “Woman,” “Starting Over,” “I’m Losing You,” “(Just Like) Starting Over,” “Nobody Told Me,” and “Dear Yoko.”
In addition to Epstein's direction, the app was co-directed by digital artist Mark Thompson, and produced Andrew Banks, studio design agency eyeball, and and interactive media studio design I/O.
"Writing Double Fantasy was a very exciting time creatively for both John and me," said Ono in a statement. "I think the album app captures the sense of discovery and the artistic dialogue that John and I shared at that time and provides a new way to help us imagine a world without hunger."