Watch the group host a dance party in the first look at their video for "All Night."
Icona Pop is about to host a “Paris Is Burning”-esque vogue-off in their latest video for “All Night,” which Billboard exclusively teases below.
In the clip, which was filmed in New York and inspired by the city’s “house ballroom” culture, Icona Pop is seen hosting an intense, stylish dance party where bottles of the new Absolut Tune are generously flowing out drinks. The video is the first part of a new partnership between Icona Pop and Absolut to support the national launch of Tune, a sparkling Sauvignon Blanc-and-vodka product that was rolled out in select markets earlier this year. A print ad featuring the band’s Caroline Hjelt and Aino Jawo is expected in the coming weeks, with additional touring and possible TV components still in the works.