One Direction Film Expected to Gross $22M Over Labor Day Weekend
The boy band's 3-D concert documentary, "One Direction: This Is Us," will play on more than 2,000 screens.
One Direction is expected to top the Labor Day movie box office chart as their 3-D concert documentary "One Direction: This Is Us" is expected to pull in $22 million, according to various reports.
Sony Pictures' TriStar label will have the film playing on more than 2,000 screens, about one-third fewer than the number of screens “Justin Bieber: Never Say Never” opened on in Feb. 2011. That film grossed $73 million in the U.S., taking in $29.5 million in its opening weekend, according to figures compiled by Box Office Mojo. Last summer’s major concert film, “Katy Perry: Part of Me,” opened on 2,730 screens and pulled in $7.13 million on its way to a U.S. gross of $25.33 million. The Bieber and Perry concert documentaries are Nos. 1 and 4 on the genre list, respectively; “Michael Jackson’s This Is It” made $72 million and “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” earned $65.3 million.
"This Is Us" follows Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne on a 150-date world tour and was made for the relatively inexpensive price of $10 million. The Perry film, by contrast, cost about $13 million.
The group promoted the film with recent appearances on NBC’s “Today” and “America’s Got Talent.” Their new single, “Best Song Ever,” which appears in the film, rises this week to No. 18 from No. 21 on the Hot 100. Now in its fifth week on the chart, it peaked at No. 2.
While the four-day long weekend is expected to be kind to the five lads, it's unlikely to be as sweet to a homegrown tween idol, Selena Gomez. The action film "Getaway," which features Gomez co-starring with Ethan Hawke, is expected to gross $6 million.
The former Disney Channel star has yet to hit box office gold as a film star, having toplined "Spring Breakers" and "Monte Carlo" in the last two years.