Hundreds of people flooded the streets outside a New Jersey nightclub after Justin Timberlake took to social media about filming a commercial. The singer tweeted on Wednesday: "Join me & (at) Target tonight for just one song. Let's 'Take Back the Night.' First 150 get in. See you there!"
Fans jammed the street outside Maxwell's in Hoboken, and police used loudspeakers to control the crowd. Timberlake performed his current single "Take Back The Night," which will lead "The 20/20 Experience, 2 of 2" set for release Sept. 30, including two tracks exclusive to Target — "Blindness" and "Electric Lady." "We saw an overwhelming response to Target's exclusive edition of 'The 20/20 Experience’ earlier this year," Anne Stanchfield, Target's lead music buyer and divisional merchandise manager of entertainment, said in a statement. "It became one of our top-selling albums in the past decade. Justin Timberlake is an icon, and Target's guests will be clamoring for the two bonus tracks we're offering on his latest album."
The retailer has a rich tradition of filming custom commercials with artists who release Target-exclusive editions of their albums – the past year alone has seen spots with acts like P!nk, Taylor Swift, One Direction, Josh Groban, and most recently Luke Bryan. The album-exclusive spots typically air during the week leading up to a record’s release, and can often reach media spend levels as high as $7 million to keep up with the buzz during key time periods like fourth quarter.