Google+ is slowly but surely catching up to Facebook. The social network, by some metrics considered to be the second-largest after Facebook, has integrated SoundCloud's audio embeds, the two companies announced Monday.
SoundCloud in May allowed its 40 million users to sign in using their Google+ accounts. Now, Google is returning the favor by letting its 343 million active Google+ users embed SoundCloud tracks, making SoundCloud the first third-party developer to plug in playable audio within the social network. Previously, listeners clicking on a SoundCloud link in Google+ were diverted away from the page to wherever the track was embedded.
To kick off the new feature, a handful of artists have embedded tracks into their Google+ pages, including Armin van Buuren, Snoop Lion and Pearl Jam. Van Buuren is debuting an exclusive premiere snippet of "Beautiful Life" (Kat Krazy Remix), featuring Cindy Alma. Pearl Jam is posting "Mind Your Manners," the first single from their new record, "Lightning Bolt." And Snoop is embedding "The Good Good."