The Big Pink's debut album, "A Brief History of Love" (4AD), was released in 2009 and did quite well, particularly for a British band breaking into the United States. The set has sold 32,000, according to Nielsen SoundScan, and the duo's lush, electronic-based rock earned an NME Award for best new act, landed a Jaguar ad (for single "Dominos") and was sampled by rap producer JR Rotem for "Girls Fall Like Dominoes," an iTunes bonus track on Nicki Minaj's "Pink Friday." Despite the success, though, the members weren't sure the album properly represented them.
"We always see the good in everything, and I don't think that kind of came across in our first record," says Milo Cordell (son of late producer Denny Cofrdell), who makes up the Big Pink with guitarist/singer Robbie Furze. "We are really positive people. Everything's been incredible, but we really tripped ourselves up with the old songs because the only way we could turn up the intensity was by literally turning up the volume."
It wasn't an issue with the music, but rather the tempo -- the songs on their debut stayed in the middle range and were a smidge dark. For a band that was always on the road -- including four American tours since the album's release, according to 4AD label manager Nabil Ayers -- the Big Pink needed its live show to explode. So for follow-up "Future This," arriving Jan. 13 on 4AD, the group set about to create an album that translated its energy and outlook: one that mined anthemic, sweet and optimistic pop chords propelled by thick, bass-heavy beats.