Madonna's half-time show had an audience that of nearly 3 million more viewers than the game itself.
The singer's halftime performance was seen by 114.0 million viewers, nearly 4 million more than last year's performance featuring the Black Eyed Peas. It is the most-watched Super Bowl halftime show featuring entertainment. Bruce Springsteen, for example attracted 95.7 million viewers.
Super Bowl XLVI was the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data from Nielsen. Importantly for NBC, 37 percent of the Super Bowl viewers hung
on to watch the second season premiere of "The Voice."