Super Bowl Spurs Sales for Madonna's New (and Old) Material
Madonna's new single "Give Me All Your Luvin'" and forthcoming album "MDNA" are off to a solid sales start.
After only three days its release, "Luvin'" has sold over 100,000 downloads in the U.S. according to industry sources (through the close of business Sunday, Feb. 5), while pre-orders for her album via the iTunes Store stand around the 50,000 mark.
Comparably, Madonna's last lead single from a studio album, 2008's "4 Minutes," bowed with 217,000 downloads in its first week of availability (it was released on a Monday). Or, a little more than double what "Luvin'" has sold in three days.
Billboard.com will release Nielsen SoundScan's exact sales data on "Luvin's" first three days of sales on Wednesday morning (Feb. 8).
"MDNA" is the Super Bowl diva's 12th studio album, and is due out March 26 on Interscope Records. The title was exclusively available for pre-orders on iTunes beginning Friday, Feb. 3. Her single and video for "Luvin'" also premiered digitally the same day.
With over 100,000 "Luvin'" singles sold, along with its handsome airplay debut, the track will debut on this week's new Billboard Hot 100 chart (which measures airplay, sales and streaming data). Highlights of the Hot 100, on which Madonna will make her 56th career visit with "Luvin'," will be released Wednesday (Feb. 8).
Madonna's back catalog of albums also got a sales boost last week, thanks to sale pricing and publicity generated by her new single and her Super Bowl halftime performance. Sources say her top 10 digital sellers are showing a collected increase of over 1,700%.
Her "Celebration" greatest hits album got the largest bump, selling between 13,000-14,000 download copies (up from a couple hundred units the week previous). The best-of set was discounted to $6.99 in the iTunes Store, while most of her other albums were priced at $7.99 at the retailer. It also sold for $3.99 on Sunday in the Amazon MP3 store.
Further impact of the diva's Super Bowl spectacular will be felt next week, after a full seven days' worth of sales are registered post-game.