Billboard, THR to Provide Music and Entertainment Content to the AP
Sister brands Billboard and The Hollywood Reporter announced on Wednesday (Feb. 15) they are making their content available worldwide for use on digital platforms to customers of The Associated Press.
Starting this month, the feed of breaking news and feature stories from Billboard and THR (both of Prometheus Global Media) can be purchased for online use under the content-distribution arrangement with the AP.
"We're thrilled to be able to provide The Hollywood Reporter and Billboard material among our content offerings to customers," said Lou Ferrara, AP's managing editor for entertainment. "It makes for a one-of-a-kind, comprehensive package of entertainment stories every day."
The multi-platform Billboard, anchored by its iconic weekly publication and roster of exclusive charts, has long been considered one of the most authoritative voices in music. With 11.6 million unique monthly visitors, Billboard.com is one of the premier online music destinations worldwide, while its business-specific site Billboard.biz features all the latest breaking music business news.
"Billboard is already synonymous with 'music' all around the globe, but the reach of the brand's content will now be increased exponentially thanks to the AP," said Billboard editorial director Bill Werde. "AP is truly the top news agency in the world when it comes to distributing entertainment stories, and we're pleased and excited to contribute to that effort."
Billboard's co-partner in the AP content-distribution deal, The Hollywood Reporter, is a leading source for breaking news and in-depth reporting on the entertainment industry. Its website, which draws 10.4 million unique monthly visitors, now receives more web traffic than its three biggest competitors combined.
"Being part of AP's massive distribution network will open THR to huge new audiences from around the world," said The Hollywood Reporter editorial director Janice Min.
Said Michael Dutton, global director of AP entertainment products: "In-depth coverage from two leading entertainment media brands offers AP's distribution partners a whole new layer of vibrant and rich content for their readers."
The AP has covered the entertainment industry since the early days of Broadway, the London stage and Hollywood. Today, it covers entertainment worldwide in video, photos, text and audio for all platforms and devices and is one of the top outlets for breaking entertainment news.