Neon Hitch Shows Who's 'Betta' with First No. 1 Solo Hit
After scoring a top 20 hit on the Billboard Hot 100 as a guest vocalist on Gym Class Heroes' "Ass Back Home" (which has climbed as high as No. 12 and is now No. 16), British singer/songwriter Neon Hitch notched her first No. 1 as a solo artist last week when her debut single, "Fuck U Betta," hit the top of the Dance Club Songs chart in its sixth week. (The song drops to No. 10 this week.) The propulsive club track, which has sold 28,000 downloads, according to Nielsen SoundScan, previews the singer's debut album, "Beg, Borrow and Steal," due in late summer on Warner Bros.
Before the success of the two singles, the 25-year-old London native was best-known to U.S. audiences for her writing credits on Ke$ha's top 10 2010 hit "Blah Blah Blah" and 3OH!3's "Follow Me Down." Benny Blanco, the producer behind such chart-toppers as Ke$ha's "TiK ToK" and Katy Perry's "Teenage Dream," pulled Hitch onto "Ass Back Home" as a guest vocalist after working with her on "Blah Blah Blah." Blanco also helmed "Fuck U Betta."
"I wrote ["Fuck U Betta"] with my friend Lauren Christy after I had broken up with a boyfriend, who had told me that he started dating a model. I was like, 'Yeah, she's prettier than I'll ever be, but can she do it like me?'" Hitch recalls. "Then we gave it to Benny, and Benny was freaking out over it." Blanco serves as executive producer for "Beg, Borrow and Steal," which is set to include writing credits from Bruno Mars, Rodney "Darkchild" Jerkins and Greg Kurstin.
Hitch released the official video for "Fuck U Betta" on March 7, before heading to Austin for South by Southwest to perform at the Warner Sound showcase. Next up: an appearance at the 2012 Winter Music Conference, followed by a performance at Logo's NewNowNext Awards in Los Angeles on April 5. At press time, there weren't any firm plans for a second single before "Beg, Borrow and Steal" arrives.