Exclusive: Beach Boys Get a 'ZinePak for 50th Anniversary
The first recorded fruit from this year's Beach Boys 50th anniversary reunion is coming May 1.
A newly recorded version of the group's 1968 hit "Do It Again" will be featured on a disc that accompanies The Beach Boys 50th Anniversary Commemorative 'ZinePak, a special product that will be sold exclusively at WalMart. The package includes a 72-page magazine featuring rare photos and new interviews with Brian Wilson, Mike Love, Bruce Johnston, Al Jardine and David Marks, plus collectible postcards and an 11-track CD.
Johnston tells Billboard.com that the new version of "Do It Again" was recorded earlier this year "as, like, a warm-up exercise" as the Beach Boys prepared to work on an album of new material. "It was just something everybody knew and we could go knock it out in two hours, like a vocal warm-up exercise that's tracked," he says. "It was so easy, but it sounded really great and it went so well that we finished it and mixed it."
Johnston was stoked to hear the new "Do It Again" will be included in the 'ZinePak, which he says the group enjoyed being part of. "To me it's like when you were a little guy and you'd go buy an album, vinyl, and they'd have so much cool stuff in it. You could read all the credits, the words, there'd be great pictures. Now you have a chance to have that experience again, but maybe even more."
From inside the 'ZinePak
'ZinePak co-founder Kim Kaupe adds that, "Once we sat down in the room with the guys and they realized what a 'ZinePak was and what kind of piece we were putting together it was amazing to watch their eyes light up. They told us, 'It is so much like the old LPs we used to release.'...After 50 years, to see them still be so passionate about connecting with fans was an incredible thing to witness. The guys had fantastic ideas of stories they wanted to share and notes they wanted to include which made our part easy."
'ZinPak was created by Kaupe and Brittany Hodak in early 2011. They've produced previous editions for Rascal Flatts, Scotty McCreery, Selena Gomez and the Academy of Country Music Awards -- the latter of which debuted at No. 17 on the Billboard Top Country Albums chart, No. 4 on Top Compilation Albums and No. 19 on Top Independent Albums. The company plans to have shipments of more than one million units by the end of the year.
Hodak says that the Beach Boys' project was a joint venture with Capitol Records. "We wanted to do something really special to help celebrate the band's anniversary," she explains. "There have been lots of Beach Boys hits packages over the years, but...now, in addition to listening to their favorite songs, fans will get a chance to hear the stories behind those recordings in the band members' own words."
The Beach Boys kick off their 50th anniversary tour kicks off April 24 in Tucson, Ariz., and includes dates at the Bonnaroo Music Festival and Milwaukee's Summerfest. The North American leg wraps up July 15, and the group plays two shows in Germany and a pair of Japanese dates in August. The Beach Boys are currently mixing an album of new material that's slated for release in early June.