Jay brought a number of diverse artists to the game soundtrack, ranging from indie rock (Phoenix, Dirty Projectors) to electro (Daft Punk, Justice) to hip-hop, with classics such as Nas' "The World is Yours" and Eric B. and Rakim's "I Ain't No Joke" sharing time with a number of hits from Hov himself. The Throne collaborator Kanye West makes several appearances, with "Amazing," "We Major" and recent track "Mercy" -- and Coldplay adds to the arena-rock contingent with "Viva La Vida." It's the latest curatorial project for the MC, who is also directing the Philadelphia Made in America festival this September.
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But according to Argent, Jay's involvement extended well beyond the music.
"Jay is completely obsessed with authenticity," he said. "So right off the bat, he said 'Look, I love this franchise and I love this game, but if you want me to be involved, I need to be truly involved. I want to actually help make this game."
The hip-hop mogul gave input on what Argent dubbed "what happens off the court," making his mark on intro and outro videos, game menus and more. Just don't look for a digital Jay sitting in the stands, cheering on his Brooklyn Nets.
"We wanted him to truly be involved from a behind-the-scenes production standpoint," Argent said. "[With] his involvement within the league, he brought such a level of understanding to what we were trying to accomplish… I think the final product will reflect that level of excitement that he had."
The game is due Oct. 2 from 2K Sports. See the "NBA 2K13" track list below.
The Hours - "Ali in the Jungle"
Too Short - "Blow The Whistle (Main)"
Eric B. and Rakim - "I Ain't No Joke"
Phoenix - "1901"
Jay-Z - "Pump It Up (Freestyle)"
Puff Daddy and the Family - "Victory" (feat. Notorious B.I.G. & Busta Rhymes
Daft Punk - "Around the World (Radio Edit)"
Santigold - "Shove It" (feat. Spank Rock)
Kanye West - "Amazing"
Jay-Z - "Run This Town"
The Dirty Projectors - "Stillness is the Move"
Nas - "The World is Yours"
Coldplay - "Viva La Vida"
Roy Ayers - "We Live in Brooklyn, Baby"
Justice - "Stress"
Jay-Z - "The Bounce"
Kanye West - "We Major" (feat. Nas & Really Doe)
Mobb Deep - "Shook Ones, Pt. II"
Meek Mill - "Ima Boss -- Instrumental"
Kanye West - "Mercy" (feat. Big Sean, Pusha T & 2 Chainz)
U2 - "Elevation"
Jay-Z - "On to the Next One"
Jay-Z - "Public Service Announcement"
Jay-Z - "H.A.M. (Instrumental)"