Billboard's SXSW Showcases Upclose: Saturday

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' (Mar. 16-19) worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm. Get the scoop on Saturday's (Mar. 19) performers below.

Odd Future

odd future

Billboard Set Time: 12:05 AM
Part social media carousel. Part hip-hop skate crew. Part weird (offensive?) creative conglomerate -- They post relentlessly to Tumblr, get tweeted about by Kanye, and With no single, perform on "Fallon." Is this the ODD FUTURE of the music biz? Read the rest of Billboard's Odd Future cover story in our SXSW 2011 preview issue.

Video: Odd Future Performs "Sandwitches" on "Late Night With Jimmy Fallon"

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' (Mar. 16-19) worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

CyHi the Prynce

Billboard Set Time: 1 AM
CyHi the Prynce boasts a stamp of approval from Kanye West. The rapper, from Stone Mountain, Ga., is a recent signee to West's G.O.O.D. Music, and he appeared on the track "So Appalled" with Jay-Z, Pusha T, Swizz Beatz and the RZA on West's album "My Beautiful Dark Twisted Fantasy."

Video: "Living Wonderful," CyHi the Prynce

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Big K.R.I.T.

feat. Grillade

big krit

Billboard Set Time: 11:10 PM
Big K.R.I.T. is emerging as a fresh new voice in the Southern rap game. The Meridian, Miss., rapper/producer (born Justin Scott) takes an honest, confessional approach, his drawl riding over soul samples and relaxed beats. Last summer, K.R.I.T. (which stands for King Remembered in Time) self-released his album "K.R.I.T. Wuz Here" as a free download. Soon after, he signed with Def Jam Records. His debut is due later this year.

Video: "Hometown Hero," Big K.R.I.T.

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Curren$y

curren$y

Billboard Set Time: 10:15 PM
Curren$y is proof that persistence pays off. After a long journey between labels, the artist, born in New Orleans as Shante Franklin, has landed at Warner Bros. The label will be home to his JETS International imprint, as well as his EP "Covert Coup," produced by the Alchemist and due in April. In 2009 Curren$y released the mixtapes "This Ain't No Mixtape" and "Jet Files" on Amalgam Digital. Then in 2010 came the LPs "Pilot Talk" and "Pilot Talk II" on Damon Dash's Blu Roc label, distributed through Def Jam. Curren$y also continues to develop his JETS brand; the third output in the "Pilot Talk" series, "Muscle Car Chronicles," arrives in April.

Video: "Elevator Musik," Curren$y

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Black Milk

Billboard Set Time: 9:20 PM
Michigan MC/producer Black Milk's 2010 record, "Album of the Year," served as an outlet for the artist's grief -- his collaborator, Slum Village's Baatin, died in August 2009, and his manager, Hex Murda, suffered a stroke in 2009. Born Curtis Cross, Black Milk's strengths may be just hyper-local enough -- "adamantine production that distills the thrashing cold and steel wool-rugged feel of Detroit," as one critic put it -- to have global appeal.

Video: "Losing Out," Black Milk

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Big Sean

big sean

Billboard Set Time: 8:25 PM
In 2005, Detroit native Big Sean got a tip that Kanye West was at a local radio station and headed over to see if he could rap for the rising star. Despite only getting in a few bars while Kanye was walking to the parking lost, West was impressed enough to remember him and sign Sean to G.O.O.D. Music in 2008. He has since release two mixtapes and will put out his debut, "Finally Famous," on May 3.

Video: "Supa Dupa Lemonade," Big Sean

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Tanya Morgan

Billboard Set Time: 7:30 PM
Tanya Morgan isn't just one singer, but rather a hip-hop trio. The New York-meets-Ohio combo comprises Cincinnati-based Don Will and Ilyas, and Brooklyn's Von Pea. Will and Pea met in 2003 while chatting online at Okayplayer.com, a site launched by Roots drummer Ahmir "?uestlove" Thompson, and swapping demos through the Web. The two brought Ilyas onboard and collaborated for Tanya Morgan's 2006 debut, "Moonlighting," followed by 2009's "Brooklynati."

Video: "So Damn Down," Tanya Morgan

Back to Billboard's SXSW Main Page