Chris Brown Ramps Up 'Team Breezy' With 'F.A.M.E.' Listening Parties
Chris Brown will treat fans to a series of secret listening sessions -- as well as an exclusive bonus track and video -- during the week leading up to the Mar. 22 release of his fourth Jive Records album, "F.A.M.E." (Forgiving All My Enemies). It's all part of a global, interactive campaign that Brown is launching on behalf of his worldwide fan base, nicknamed Team Breezy.
The first listening session for "F.A.M.E," which Brown also refers to as Fans Are My Everything, kicks off tonight (Mar. 14) in Los Angeles. It will be followed by consecutive sessions in Atlanta (Mar. 15), Washington, D.C. (Mar. 16) and New York City (Mar. 17). Each two-hour session (7pm - 9pm) will be held at a secret location and hosted by Brown and the Team Breezy team leaders in each city. The singer is set to head overseas April 20 to start his Australian tour.
Video: Chris Brown, "Look at Me Now"
Team Breezy -- credited as executive producers on the upcoming "F.A.M.E" album -- will also be offered an exclusive song titled "All About You." Dedicated to Team Breezy, the track will be featured on a special "Team Breezy" deluxe edition of "F.A.M.E." The deluxe edition carries a suggested $13.98 list price; the standard CD is priced at $11.98. The accompanying video, written and directed by Brown and filmed in the backyard of his Virginia home, will be made available through a code blasted out to Team Breezy members.
Enlisting street teams through viral resources including Twitter and Facebook, Team Breezy is comprised of more than 80 team leaders around the world, including the U.S., Australia, the U.K., Canada and Italy. This international team of fans has been responsible for distributing fliers, posting album artwork and similar activities during the weeks preceding Brown's Mar. 22 release. Fans can sign on to become members of Team Breezy by logging onto the singer's lifestyle website, mechanicaldummy.com.