Amy Winehouse's Albums & Singles Headed Back to Billboard Charts

Amy Winehouse, January 1st, 2003.

The late Amy Winehouse's breakthrough album "Back to Black," as well as a number of her singles, are staging a return to the Billboard charts this week.

The new Billboard 200 albums chart -- which will be revealed on Wednesday (July 27) and reflects the sales tracking week that ended on Sunday night -- should see "Back to Black" re-enter the top 20, with as many as 20,000 - 25,000 copies sold in the U.S. That figure mostly reflects sales from over the weekend, after news of her death on Saturday reached fans.

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In the week previous, the set moved just a little over 1,000 copies according to Nielsen SoundScan.

"Back to Black" reached No. 2 on the Billboard 200 in March 2008, almost a year after it debuted, spending 78 total weeks on the chart. It hit its No. 2 peak in the wake of that year's Grammy Awards show, zooming 24-2 after the singer performed via satellite from London and took home five trophies.

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"Back" has sold 2.3 million to-date, according to SoundScan. "Frank" is her only other Billboard 200 entry, having debuted and peaked at No. 61 in December 2007. Its sales stand at 307,000.

A number of her songs are expected to show sales increases as well. Industry sources suggest that of all her songs, "Rehab" sold the most last week, with sales estimates for it around 30,000 downloads. That might be enough for the song to re-enter the Digital Songs chart. We'll know for sure on Wednesday when SoundScan's sales data is released.

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Her next biggest sellers look to be "You Know I'm No Good" (around 15,000), "Back to Black" (over 10,000), "Valerie" (10,000) and "Tears Dry On Their Own" (perhaps 5,000).

Combined, all of her available songs last week sold an estimated 100,000 downloads. If that number holds, it will represent a whopping 1,800% gain from what her songs sold the week previous: 5,000 according to SoundScan.

"Rehab" is her biggest U.S. hit, having climbed to No. 9 on the Billboard Hot 100 chart and earning the singer Grammys for record and song of the year, as well as best female pop vocal performance.

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The video for "Rehab" also saw a major jump in plays on both YouTube and VEVO following the news of her passing. Since Saturday, the clip has since earned more than 4 million views on the video sharing sites. That sum accounts for nearly half of its overall 8 million total views.

In the days leading up to her death, the artist's collected videos averaged 48,000 plays a day on VEVO. On Saturday July 5, she gained over 5.7 million plays, according to data analyics firm Next Big Sound.

Radio airplay for "Rehab" has additionally surged. On Saturday it received 173 plays on 119 stations (of the more than 1,200 stations monitored for the Billboard Hot 100), according to Nielsen BDS. The spins translated to a one-day audience of 1.4 million, with pop, AC, alternative, triple A and R&B formats all playing the song.

How vastly was airplay up for "Rehab" Saturday? By comparison, on Friday, it had been played a mere five times on a total of five stations, a single-digit sum in line with its recent airplay.

After Saturday's spike, airplay for "Rehab" was back down sharply yesterday (although still significantly higher than before her death) to 38 plays on 30 stations, which amounted to 171,000 in audience.

The charts will continue to feel the impact of her passing next week -- once a full week's worth of sales, radio airplay and streaming data have been registered.

(additional reporting by Kyle Bylin, Los Angeles)


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