Young the Giant, already the beneficiary of MTV promotional efforts, has secured the coveted "emerging artist" performance slot on this year's Video Music Awards telecast, Billboard.com can exclusively reveal. A RoadRunner Records act best known for the song "My Body," the California rock band begins a tour with Incubus two days after the VMAs are held Aug. 28 at Los Angeles' Nokia Theater.
Young the Giant has appeared on MTV and MTV.com as a featured PUSH artist this summer and was on the list of mtvU's top five bands for summer. They are the only non-nominated, up-and-coming band booked for this year's show.
"The last few months we have been seeing a lot more bands than we usually do in the hopes of finding that band that would stand out," Amy Doyle, executive producer of the "2011 MTV Video Music Awards" and executive VP, Music & Talent, MTV, told Billboard. "Their energetic live performance gave them the edge over other bands."