Jay-Z and Kanye's 'Watch the Throne' Keeps Its Billboard 200 Crown
It's a quiet week in the top 10 of the Billboard 200 albums chart, where Jay-Z & Kanye West's "Watch the Throne" holds at No. 1 for a second frame with 177,000 according to Nielsen SoundScan (down 59%) and just two albums bow in the region. "Throne's" cumulative sales now stand at 613,000.
Unlike last week, where digital sales made up the lion's share of the opening week for "Throne" (74% of its overall 436,000 start), this week, digital purchases comprised 35% of its sales. Not surprising, since its bow was powered mostly by digital sales. It was exclusively available through iTunes from Aug. 8-11 before going on sale at all digital and physical retailers on Friday, Aug. 12. Thus, this week reflects its first full chart week's worth of physical and digital sales combined.
Elsewhere on the Billboard 200 this week, Adele's "21" rises 4-2 with 80,000 (up 10%) while the "Now 39" compilation is steady at No. 3 with 63,000 (down 42%). Luke Bryan's "Tailgates & Tanlines" falls 2-4 in its second frame (53,000; down 64%) and Jason Aldean's "My Kinda Party" rises 6-5 (37,000; up 5%).
Eli Young Band's "Life at Best" bows at No. 6 with 35,000 -- earning the act its first top 10 and best sales week yet. Its last full-length set, 2008's "Jet Black & Jealous," debuted and peaked at No. 30 with a then-best sales week of 16,000.
Two steps below "Life at Best" is the top 10's second new arrival, Blue October's "Any Man in America" at No. 8 with 27,000. It's the band's first top 10 and first studio set released on its own Up Down label. Its last effort, 2009's "Approaching Normal," released on former label Universal Motown, started at No. 13 with 37,000.
Things are spicier on the Digital Songs chart, where Lil Wayne's "She Will" (featuring Drake) becomes the fourth song to debut at No. 1 this year, shifting 255,000 downloads. It's the largest sales week for a single since LMFAO's "Party Rock Anthem" (featuring Lauren Bennett & GoonRock) spent its first frame at No. 1 on the July 16 tally. "She Will" is the latest preview single from Wayne's "Tha Carter IV," which drops at midnight on Sunday, Aug. 28.
Wayne bumps last week's No. 1, "Moves Like Jagger" by Maroon 5 featuring Christina Aguilera, down to No. 2 with 206,000 (down 6%). Foster the People's "Pumped Up Kicks" holds at No. 3 (172,000; up 10%) and Katy Perry's "Last Friday Night (T.G.I.F.)" also is steady at No. 4 (154,000; down 1%). "Party Rock Anthem" slips 2-5 (148,000; down 8%) and Bad Meets Evil's "Lighters" (featuring Bruno Mars) falls one to No. 6 (139,000; down 6%).
The next three titles all sold a rounded 113,000 downloads last week, but were separated by less than 200 copies. Gym Class Heroes' "Stereo Hearts" (featuring Maroon 5's Adam Levine) jumps 12-7 (up 35%), Lil Wayne's "How to Love" stays put at No. 8 (down 1%) and OneRepublic's "Good Life" rises 11-9 (up 17%).
Closing out the Digital Songs top 10 is Nicki Minaj's "Super Bass," falling 7-10 with 107,000 (down 16%).
Overall album sales in this past chart week (ending Aug. 21) totaled 5.4 million units, down 10% compared with the sum last week (6 million) and up 5% compared with the comparable sales week of 2010 (5.1 million). Year-to-date album sales stand at 194.8 million, up 2% compared with the same total at this point last year (190.2 million). It is the 13th week in a row where year-to-date album volume is greater than the same time in the prior year.
Digital track sales this past week totaled 23.1 million downloads, up 1% compared with last week (22.8 million) and up 14% stacked next to the comparable week of 2010 (20.3 million). Year-to-date track sales are at 823.5 million, up 11% compared with the same total at this point last year (742.5 million).
Next week's Billboard 200 competes with the same week in 2010 when: Katy Perry's "Teenage Dream" debuted at No. 1 with 192,000 while Fantasia's "Back to Me" arrived in the runner-up slot with 117,000.