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"We looked at Jennifer Lopez and Marc Anthony and looked at the awareness that's out there for both of them, and it's at a very high level," Don Brennan, Kohl's senior executive VP, told Billboard at the time. "They're both incredibly influential in the entertainment industry, they're really style icons and that's what really builds credibility."
According to Kohl's website, López's line is also scheduled to officially launch this month, although no date is listed.
Just days after his Kohl's launch, Anthony is also kicking off several U.S. concert dates, beginning Friday, Sept. 9, with a show at the IZOD Center in New Jersey. Anthony will then play another eight dates through September. The September 9 show celebrates the 75th anniversary of Hispanic-owned food company Goya Foods. As part of its celebrations, Goya is sponsoring a nine-concert series in cities that includes shows by Marc Anthony and also by the double bill of Marco Antonio Solís and Ana Gabriel.
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At each of the shows, Goya will donate foods to local charities as part of its Goya Gives campaign, a series of initiatives the company developed to celebrate its milestone anniversary in partnership with United Way.
Both the Marc Anthony tour and the Solís/Gabriel tour are produced by Cárdenas Marketing Network (CMN).
Sept. 9: East Rutherford, N.J. (Izod Center)
Sept. 10: Uncasville, Conn. (Mohegan Sun Arena)
Sept. 16 & 17: Miami, Fla. (American Airlines Arena)
Sept. 18: Orlando, Fla. (Amway Center)
Sept. 22: San Diego, Calif. (Viejas Arena)
Sept. 23: Oakland, Calif. (Oracle Arena)
Sept. 24: Los Angeles, Calif. (Gibson Amphitheatre)
Sept. 25: Los Angeles, Calif. (Cruzan Amphitheater)