Apple's Biggest Music Synchs: Infographic

Coldplay's shadowy Apple ad.

Steve Jobs had an ear for music, both indie and mainstream, and often cherrypicked the songs featured in some of Apple's best-known spots of the last decade. From Feist's "1234" video in a 2007 iPod nano commercial to the Ting Tings' "Shut Up and Let me Go" in a 2008 iTunes spot, the ads brought tremendous awareness and sales boosts to emerging and under-the-radar artists. Even superstars like U2 and Coldplay benefited from the colorful ads. Check out some of the biggest sales spikes in our infographic below.

Steve Jobs & Apple: 10 Pitch-Perfect Music Ads

Steve Jobs' Music Legacy: The Billboard Cover Story

"When you look at some of the other artists who've had really big synchs in Apple ads, the difference with Feist is that it [the ad] made her whole body of work -- a prolific body of work -- visible to many people," the Canadian singer-songwriter's manager Robbie Lackritz tells Billboard. "For some people, they saw one song and one commercial, and maybe became quite annoyed with it. For Feist, it elevated her 10+ years of music-making."


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.