Taylor Swift Named Billboard Woman of the Year
The perfume, priced at $59.50, is one Swift says she is "obsessed" with.
"I wanted it to be a fragrance that I honestly wanted to wear every day," she said. "That's kind of the rule of thumb: Is it good enough? ... Would I want to wear it all the time and give it as presents to my friends? And that ended up happening."
Swift, 21, joins a number of top celebrities who have released fragrances in the last few years, from Beyoncé to Britney Spears to Usher. Swift says the trend is popular because a fragrance has some similarities with music.
"I think that fragrance has a lot to do with shaping people's memories in the way that music does. ...If you hear a song for the first time when you are in love with someone and then you break up and you hear the song again a couple years later, it's gonna make you think right back to that moment when you first heard the song," she said.
"If your boyfriend wears a certain kind of cologne and then you smell it on the street, it's going to immediately make you think of that," she added.
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