"Wherever You Are" had sold 450,000 units to midnight Thursday, according to Official Charts Company data, way ahead of the current No. 1, Little Mix's "Cannonball" (Syco Music/Sony Music Entertainment), with 87,000 sales. In marked contrast to the almost complete absence of physical singles sales most of the year round, the Military Wives' track has sold the majority of its total on CD, a current tally of 335,000 compared to 115,000 digital sales.
The wild card in the Christmas race is the late, New Jersey-born Lou Monte's 1960 recording "Dominick The Donkey" (Dexterity), at No. 3 in the latest "midweeks" after extensive support from BBC Radio 1 morning drive presenter Chris Moyles. Monte found fame in the U.S. with the Italian-styled novelties "Lazy Mary (Luna Mezzo Mare)" in 1958 and "Pepino The Italian Mouse" in 1962, but he was unable to give his donkey friend any chart recognition, and never charted at all in the U.K.
Other singles selling well in the festive market include unsigned British artist Alex Day's "Forever Yours" (Nermie Army HQ) and Nirvana's "Smells Like Teen Spirit" (Geffen/Universal). Day is proclaimed on his website as "now the biggest independent UK solo artist on YouTube with 470,000 subscribers," and he says of the track "it's not a cover, an X Factor song, a novelty or comedy song. It's just a song people like." A share of the profits is going to World Vision, a charity for whom Day volunteered in Zambia.
A Facebook campaign to get the Nirvana classic to No. 1, much as Rage Against The Machine's "Killing In The Name" became the festive chart-topper in 2009, is falling short, with the track currently placed at No. 9. That earlier campaign was aimed at stopping the chart domination of the annual "X Factor" winner, with the 2009 victor, Joe McElderry, thus being held off the top with "The Climb" (Syco Music/Sony Music Entertainment), although he did still reach No. 1 the following week.
Last year, "X Factor" reasserted its Christmas supremacy as Matt Cardle's "When We Collide," also on Syco, went to No. 1 with 439,000 sales in six days. This year's winners, Little Mix, hit the summit last Sunday with 210,000 sales, but are clearly about to be denied the Yuletide No. 1 spot.
Mariah Carey's "All I Want For Christmas Is You" (Columbia/Sony Music Entertainment) and "Fairytale of New York" (Warner Bros./Warner Music) by the Pogues featuring Kirsty MacColl both look likely to miss out on the festive top ten, dipping to Nos. 19 and 14 in the current data. But two new Christmas covers are set to reach the top 40: a rendition of Wham!'s "Last Christmas" (Global/UMTV) by the cast of the popular U.K. TV series "The Only Way Is Essex" and Stacey Solomon, former "X Factor" contestant and winner of the tenth series of "I'm A Celebrity...Get Me Out Of Here!" Dec. 4, singing Chris Rea's "Driving Home For Christmas" (Conehead).