Coronavirus

iTunes Dumps DRM, Adds Variable Pricing

At the MacWorld conference today (Jan. 6) in San Francisco, Apple Inc. confirmed reports that all four majors were now onboard to deliver DRM-free music through the iTunes Music Store.

The company will also embrace a variable pricing model starting in April; the price points are listed as 69 cents, 99 cents and $1.29. The company said more songs will be priced at 69 cents than $1.29.

iTunes began offering 8 million of its 10 million songs in a DRM-free format, today, and the remaining two million songs offered will be offered DRM-free by the end of March.

Additionally, iPhone 3G users can now preview and purchase music from iTunes over the phone's built-in 3G network.


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.