Slow Ticket Sales Sink Langerado Festival
Artists that were confirmed to perform at Langerado included Death Cab For Cutie, Snoop Dogg, Ryan Adams and the Cardinals, Dashboard Confessional, Broken Social Scene, Girl Talk, Thievery Corporation, Slightly Stoopid, Flogging Molly, Chromeo, Mute Math, Black Kids, Gym Class Heroes, the Faint, the Pogues, Zac Brown Band, Matisyahu, Disco Biscuits, Umphrey's McGee, Robert Randolph and the Family Band, Michael Franti and Spearhead and the Virgins.
"The economy just really took us for a hit, because not everybody can afford to come down for the weekend in South Florida. It's tough right now," Langerado co-promoter Ethan Schwartz tells Billboard.com. "The entertainment dollar is stretched thin for people right now."
Schwartz noticed slow ticket sales following the festival's Dec. 12 on-sale. "It was right when everything started to crumble with the economy," he says, noting that a three-day pass costs $150. "Normally in the past we've always seen an uptick in the beginning of January, but it never appeared."
Schwartz declined to reveal how many tickets had been sold thus far, but says the festival was only selling approximately 30 tickets per day over the past two weeks. "Normally we'd be selling a few hundred tickets a day at this point," he says. "There were dismal counts."
Ticket purchases for the festival will be refunded within the next seven business days, organizers say. Further information about refunds can be found at musictoday.com.
Last year's Langerado Festival, held at Big Cypress Seminole Indian Reservation in the Florida Everglades, featured R.E.M., Built To Spill, Of Montreal, the Beastie Boys, the Roots, Gov't Mule, 311, the National, Phil Lesh and Matisyahu, among others. The four-day festival drew about 25,000 people per day and grossed $4.3 million, according to festival co-producer Evan Schwartz.