Bob Dylan, whose Billboard 200 chart career began in 1963, lands his fifth No. 1 album this week as "Together Through Life" (Columbia) opens atop the list with 125,000. It gives the icon back-to-back No. 1s with studio albums, as 2006's "Modern Times" also started in the penthouse. However, the latter set bowed with a much stronger number -- 192,000. "Modern" was ushered in with an Apple iTunes/iPod TV spot, which starred Dylan himself singing that album's song "Someday Baby." The new album did not have such a splashy marketing tie-in.
"Together's" first week is more in line with what Dylan saw with 2001's "Love and Theft" (134,000 for a No. 5 debut) and 1997's "Time Out of Mind" (102,000 for a No. 10 debut).
Last week's No. 1 album, Rick Ross' "Deeper Than Rap" (Maybach/Slip-N-Slide/Def Jam), takes a not-unexpected 67.5% second-week decline, falling to No. 4 with 51,000 after his debut with 158,000 last week. It's not unusual for hip-hop albums to take a nose-dive in their second week, as the chart has proven in the past. Earlier this year, Jadakiss' "The Last Kiss" (Ruff Ryders/D-Block/Def Jam) fell 66.7% in its sophomore frame (going from 135,000 to 45,000), UGK's "UGK 4 Life" (Trill/UGK/Jive) slipped 65.6% in its second week (76,000 vs. 26,000) and Jim Jones' "Pray IV Reign" (E1/Columbia) fell 68% in week number two (43,000 vs. 14,000).