It may just be a few seconds of music, but Dr. Dre fans will remember the new Dr Pepper ad as the spot where they heard the first officially released beats from the much-delayed "Detox." The L.A.-based hip-hop producer appears in the latest installment of an ad campaign entitled "Trust Me, I'm A Doctor," and teases a song titled "Shit Popped Off," referenced by T.I., from the long-awaited album, currently slated for a late 2009 release on Aftermath/Interscope. The commercial will begin airing on Monday, June 1.
"Scientific tests prove when you drink Dr Pepper slow, the 23 flavors taste even better. For me, slow always produces a hit," Dr .Dre says in the commercial, before stepping behind a DJ booth, putting on a pair of his own signature "Beats" headphones and slowing down the sped-up techno song that's playing by placing a can of Dr Pepper over the record. The new track comes on, the party goes wild and Dre states "Slower is better - trust me, I'm a doctor."
Other spots in the campaign feature Dr. J, Dr. Frasier Crane and Gene Simmons (aka "Doctor Love").