There’s no “Valentine’s Day” massacre. It’s a clean video, with a single location and one actor – Bowie. And it’s in “safe” territory, following the two controversial Bowie clips which came before, "The Stars (Are Out Tonight)" and “The Next Day.”
“The Next Day” became a particularly hot talking point when it was briefly removed for violating YouTube's Terms of Service. The clip was reinstated, with a spokesperson explaining to Billboard that it was taken down by mistake. On that occasion, he managed to offend a leading Catholic advocacy group, which blasted his "mess" of a video with its corrupt cardinals, philandering priests and a Christ-like Bowie figure.
Catholic League Mocks David Bowie's New Video, Calls Him a 'Switch-Hitting Senior Citizen'
David Bowie celebrated his 66th birthday earlier this year by dropping a new single "Where Are We Now?" and he announced news of his first album since "Reality" ten years ago. “The Next Day” went on to be a global hit, arriving at No. 1 in the U.K. and No. 2 in the U.S.
"Valentine’s Day" will be issued as a limited-edition picture disc from Aug. 19, with the track “Plan” on the b-side.
There’s still no word on whether Bowie will hit the road for a tour in support of “The Next Day.”