The fourth annual FlashFWD Awards will take place May 22 at the Gramercy Theatre in New York City. The event, presented by SoundCTRL and 'stache media, will include special performances by Glassnote-signed EDM artist Robert DeLong, up-and-coming rapper Joey Bada$$, dance crew iLuminate and more that will be revealed in the days to come.
SoundCtrl is a NYC-based media platform with an editorial focus on music and digital media. The FlashFWD ceremony celebrates excellence and innovation in music technology. The ceremony will honor innovators in six categories, which are as follows:
2013 SoundWAV Influencer Award: Questlove Recognizing an individual who has significantly impacted digital music culture through the early adoption or creation of new technology and is seen as a visionary and voice in the music tech industry. Past honorees include: Scooter Braun (2012), Troy Carter (2011)
Best in Discovery: Songza Recognizing a product or service that has most significantly impacted and improved the way fans discover and share recorded music. Past honorees include: Spotify (2012), The Echo Nest (2011), Hype Machine (2010)
Best in Live: V Squared Labs Recognizing a product, service or organization that has most significantly improved the live concert experience from either a fan or artist perspective. Past honorees include: Square (2012), The Creator’s Project (2011)
Best in Mobile & Tablet: Instagram Recognizing a product or service that is breaking new ground in mobile technology and expanding upon traditional fan engagement. Past honorees include: Snibbe Interactive for Biophilia (2012), SoundTracking (2011)
Best in Artist Support: Tumblr Recognizing a product or service that focuses on giving artists more options in creating and promoting their music independently. Past honorees include: BandPage (2012), SoundCloud (2011), Indaba Music (2010)
Best in Gaming: Soundplay by Pitchfork and Intel A brand new category recognizing a game, creator or organization that demonstrates innovation in music integration with a gaming platform, be it through soundtrack, virtual marketplace, or unique partnership.
The 2013 FlashFWD Awards are taking place next week during Internet Week New York (May 20-27.) SoundCtrl produces the award ceremony in partnership with marketing agency ‘stache media, SoundCtrl, ooVoo, ZUUS Media, Citi Private Pass, Eventbrite. Also for the first time this year, SoundCtrl called on the public to submit their votes for six categories for most influential in technology and music.
Check out an interview with Billboard’s Editorial Director on SoundCTRL here. To see what went down in 2012, visit SoundCtrl's recap here and check out what past winners think about FlashFWD here.