"I'm still doing the rapper thing, but I got a legit 9 to 5 now," Fiasco tells us at SXSW
Alicia Keys and Blackberry, Taylor Swift and Diet Coke, Justin Timberlake and Bud Light Platinum. Add Lupe Fiasco to the growing list of artists gaining creative director titles at companies in recent months.
The Chicago-raised rapper, currently climbing the Hot 100 with latest single "Battle Scars," is investing his time and talents in Higi (rhymes with Ziggy), a new health and wellness app.
The app, launched with backing by Wrapports founder Michael Ferro, calculates a Klout-like score (ranging from 4000 to 999) that combines body vitals like blood pressure and weight and gives extra weight to wellness metrics like social interaction and community involvement.