"Shake" has become a pop culture phenomenon thanks to the song's (and dance's) hugely popular meme. (Its concept, to recap: a 30-second video begins with a person dancing to the song alone for 15 seconds, while other people appear unaware of the movement. Then, all participants join in for the clip's second half.) Fueled by the song's audio as a backing track, "Shake" holds at No. 1 on the BDS-based Streaming Songs chart with a monstrous 98 million streams, down 5% from last week's total of 103 million. Notably, the song is proving to be more than just the soundtrack to user-generated videos. Its audio is gaining attention on its own, as it debuts on On-Demand Songs at No. 17 with 803,000 on-demand streams, a 159% increase over last week.
Sales for "Shake" likewise rise, as the track lifts 3-2 on Digital Songs with a 13% gain to 297,000, earning it the top Digital Gainer award on the Hot 100. ("Shake" was released commercially last June, but it didn't begin to sell significantly until two weeks ago, thanks to its viral momentum, when it moved 18,000, up from less than 1,000 the week before.)
Radio airplay continues to lag significantly in the "Shake" success story, although it's building. The song registered 6 million audience impressions in the Hot 100's Feb. 20-26 BDS tracking week, a 174% uptick. Especially noteworthy: While "Shake" was originally released on the independent Mad Decent label, major label Warner Bros. this week announced that it's now promoting the song to radio, likely upping its chances for more widespread airplay going forward.
As "Shake" again rules the Hot 100 (and Dance/Electronic Songs), Macklemore & Ryan Lewis' "Thrift Shop," featuring Wanz, remains at No. 2 following a four-week reign. Still, it tops Digital Songs for a seventh week. Logging 364,000 in digital sales (down 12%), the track posts a record-tying seventh week of 300,000 or more downloads sold. Since SoundScan began tracking digital sales in 2003, only fun.'s "We Are Young," featuring Janelle Monae (2012), has also racked seven such lofty sales frames.
"Shop" tops On-Demand Songs for an eighth week and, with 2.1 million on-demand streams (up 3%), becomes the first title to reach 2 million in a week dating to the chart's inception almost a year ago. The cut holds at No. 2 on Streaming Songs (9.5 million, down 6%) and pushes 4-2 on Radio Songs (115 million, up 4%). It leads Hot R&B/Hip-Hop Songs for a seventh week.
As for the race between the Hot 100's top two songs this week, "Shake" easily outpaces "Shop" with slightly more than three-and-a-half the chart points total of the latter, a difference similar to last week. "Shake" drops by 3% in overall points, while "Shop" falls by 7%.
Bruno Mars "When I Was Your Man" roars 8-3 with the Hot 100's top Airplay Gainer badge for a second consecutive week. The piano ballad powers 16-11 on Radio Songs (70 million, up 26%), lifts 4-3 on Digital Songs (229,000, up 6%) and climbs 12-11 on Streaming Songs (3.1 million, up 19%). With its latest sales frame, "Man" becomes Mars' 11th song to pass 1 million downloads sold to date, all since his career launch just three years ago.
Swift's No. 2-peaking "I Knew You Were Trouble." rebounds 5-4 on the Hot 100, swapping spots with will.i.am and Britney Spears' No. 3-peaking "Scream & Shout" (4-5).
Drake surges 10-6 on the Hot 100 with "Started From the Bottom," which debuts on On-Demand Songs at No. 7 (1 million, up 209%). It remains bulleted at No. 3 on Streaming Songs (7.3 million, up 35%) and advances 8-5 on Digital Songs (despite a 10% drop to 152,000) and 56-40 on Radio Songs (31 million, up 28%).
After rocketing 57-3 on the Hot 100 last week following her performance of the ballad at the Grammy Awards (Feb. 10), Rihanna's "Stay," featuring Mikky Ekko, retreats to No. 7, owed largely to a 31% sales slide (to 213,000) and a 16% loss in streaming (to 3.3 million). Its airplay is just getting started, however, as it bounds 57-36 on Radio Songs (34 million, up 44%).
Justin Timberlake's No. 4-peaking "Suit & Tie," featuring Jay-Z, rises 9-8 on the Hot 100 and Mars' former six-week No. 1 "Locked Out of Heaven" descends 7-9.
Lil Wayne claims the chart's sole new top 10 entry, as "Love Me," featuring Drake and Future, charges 19-10 with the top Streaming Gainer ribbon. The cut vaults 11-4 on Streaming Songs (6.2 million, up 131%), 18-14 on Digital Songs (100,000, up 3%) and 44-35 on Radio Songs (34 million, up 10%). "Love" marks Lil Wayne's 18th Hot 100 top 10, tying him with Ludacris for the second-most top 10s among rappers; fellow top 10 inhabitant Jay-Z leads with 19. Drake scores his 12th top 10 and, with "Started" at No. 6, lands simultaneous top 10s for the first time. Future celebrates his first top 10.
Check Billboard.com tomorrow (Feb. 28), when all rankings, including the Hot 100 and On-Demand Songs in their entirety and Digital Songs and Radio Songs, will be refreshed, as they are each Thursday.