The Smashing Pumpkins frontman calls in his Resistance Pro wrestlers to settle a fight.
A friendly game of musical chairs turns into wrestling match in a new commercial starring the Smashing Pumpkins' Billy Corgan.
The unlikely ad, for Chicago furniture company Walter E. Smithe and Corgan's own wrestling company, ends with Corgan stopping one of his brawlers from breaking a chair over a Smithe brother's head. "Wait," the alt-rocker says. "That's a Walter E. Smithe chair!"