Beyonce Bowls Over Competition, Hits No. 1 on Social 50 Chart
The pop star saw a 42% boost in online fan growth thanks to her Super Bowl halftime show
With a week of televised promotion leading into the Super Bowl on Feb. 3 (combined with her headlining halftime performance), it comes with little surprise that Beyonce surges to the No. 1 spot on the Billboard Social 50.
This is her first time in the No. 1 spot in the 114 weeks she’s resided on the chart. She takes the throne with a 42% boost in weekly fan acquisition, adding 794,000 followers across multiple online platforms.
For the game, Twitter fans created the #beyoncebowl hashtag that was used in over 200,000 tweets since the Sunday broadcast, according to Twitter. Her account (@beyonce) gained 108,000 new followers for the week: an 86% boost over the previous frame.
Her audience gains on Twitter were dwarfed by the numbers she posted on Instagram. During the charting week she gained over 375,000 new followers to her account, @baddiebey (a 116% increase in growth over the previous week). According to a post-game blog post published by Instagram, over 200 photos per second were posted about Beyonce alone during her halftime performance.
She built momentum for the broadcast on her YouTube channel as well, posting rehearsal footage each day for four days leading up to the Super Bowl. It's a strategy commonly used by major artists who use VEVO for their major video releases (like official videos), but use YouTube instead for more informal content. It gives acts the chance to engage with their audience in between major video releases.
Each of the Super Bowl halftime behind-the-scenes videos received between 100,000 and 600,000 views, culminating in a 505% increase in her weekly YouTube channel views.
Internet Radio Pandora also notes some interesting post-Super Bowl Beyonce reaction behavior as well. Since the broadcast, over 46,000 Beyonce stations have been created on Pandora, a 158% increase in station creations to date.
Britney Builds: Britney Spears continues her ascension, rising 6-4 in her sixth straight week in the top 10 of the Social 50, buoyed by the continued success of “Scream & Shout,” her single with will.i.am. This week she receives 16 million VEVO views (a 7% increase in views over the previous week) and accumulates 349,000 new fans across multiple social platforms.
Her presence is sustained for the same reason that causes will.i.am to re-enter at No. 40. During the charting week the duo dropped a hip-hop remix of "Scream & Shout," which features Hit Boy, Waka Flocka Flame, Lil Wayne and Diddy. The track has accumulated 607,000 YouTube views since its January 25 release, and has helped the Black Eyed Peas' frontman add over 155,000 new fans to his overall fan base with a 33% rise in weekly overall plays over the previous week.
Tyga Returns: Tyga re-enters the tally at No. 23 after dropping a new single on Jan. 28. The Young Money-signed rapper announced a new single “MOLLY” from his March 26-due album “Hotel California.”
Announced via Facebook, the single (featuring Wiz Khalifa and Mally Mall) already has over a million views on YouTube, and has channeled 114,000 people talking about Tyga on Facebook into 69,000 new fans on the platform. Tyga’s re-entry is also spurred from residual views coming in from "Dope," his new single with Rick Ross released two weeks ago (Jan. 18). With 4 million views to date on the original video, Tyga began posting behind-the-scenes clips from the shoot (featuring Ross) to his YouTube channel, each receiving around 15,000 views during the week.
Back in the top 10, there are only minor shifts in positions. Shakira dips (1-8) after the social media buzz following the birth of her baby subsided. Justin Bieber and Rihanna remain at Nos. 2 and 3 respectively. One Direction holds steady at No. 5 while Taylor Swift (7-6) and Bruno Mars (8-7) rise. Lastlu, Selena Gomez returns to the top 10 (12-9) as does Katy Perry (11-10).