Sweat Offering 'Room Service' On Radio Show
Keith Sweat is the latest recruit to join the ranks of artists-turned-radio personalities. The R&B singer is set to launch his new radio show, "The Keith Sweat Hotel," this evening (Feb. 26).Keith Sweat is the latest recruit to join the ranks of artists-turned-radio personalities. The R&B singer is set to launch his new radio show, "The Keith Sweat Hotel," this evening (Feb. 26).
Airing Sunday through Friday from 7 p.m. to midnight in all time zones, the show is syndicated through Premiere Radio Networks. Among the 12 stations that have signed on thus far are WMXD-Detroit, WMIB-Miami and WKUS-Norfolk, Va. Sweat will broadcast live from Atlanta.
"We all have cravings for certain things in life and this is one of mine," Sweat tells Billboard.com of his foray into radio. "I'm very much into the street and know what people want to hear. What I'll bring is a grown and sexy show; a good night of music and talk."
Featuring 10-12 songs an hour, "The Keith Sweat Hotel" will focus on R&B and slow jams ranging from the '70s to today. Complementing the music-intensive program will be special guests, live in-studio music performances and listener call-ins. Created by Clear Channel programming executive Doc Wynter, programmed by Jamillah Muhammad and produced by Postman, the program is executive produced by Sweat and Leonard "LB" Brooks.
"Basically, that's the concept of my show: 24-hour room service," says Sweat. The singer was a brokerage assistant on Wall Street before scoring his first No. 1 R&B single in 1987 with "I Want Her." A string of hits followed, including "Make It Last Forever," "Make You Sweat" and "Keep It Comin'."
Sweat says he will still do concert dates when he's not on the air. He's also weighing offers for a new album he hopes to release in June. "Everything is about timing," he adds. "Now that R&B is strong again, I think I've got enough great material to drop another album."