Live Nation Expands Fillmore Franchise In Three Cities
Live Nation will greatly expand its Fillmore franchise with new Fillmore venues in New York, Philadelphia and Detroit, with others to follow. They join Fillmore venues in San Francisco and Denver.Live Nation will greatly expand its Fillmore franchise with new Fillmore venues in New York, Philadelphia and Detroit, with others to follow. They join Fillmore venues in San Francisco and Denver.
In New York that concept will debut on April 11 with Lily Allen at the newly renovated Fillmore New York at Irving Plaza. In Philadelphia, the TLA is getting the makeover, and in Detroit the State Theatre will become a Fillmore venue.
The Fillmore concept dates back to the late promoter Bill Graham's legendary San Francisco venue that helped launch such careers as the Grateful Dead, Jimi Hendrix, Santana and Janis Joplin.
Bruce Eskowitz, Live Nation's CEO of North American Music, says the new Fllmores will hark back to that time, with signature "dark, sophisticated" red paint, the Fillmore's distinctive chandeliers, and vintage Fillmore and Fillmore East posters throughout.
Other improvements to Irving Plaza include upgraded artist dressing rooms, a renovated VIP section with dramatically improved sightlines and the addition of plasma screens throughout the club. "And the best is the apples at the door, just like the [original] Fillmore always had," says Eskowitz.
In addition to Allen, the opening evening at the Fillmore New York at Irving Plaza will feature DJ Aaron LaCrate and the Los Angeles-based duo the Bird and the Bee. The Philadelphia Fillmore debut is on April 27 with Todd Rundgren headlining. Details for Detroit are still being determined.
Eskowitz says LN will be "very aggressive" in the small and mid-sized venues with the House Of Blues and Fillmore brands. "A lot of times people don't realize that we produce thousands and thousands of club shows a year," he says. "We do this all day, so I think you can look at us converting other buildings we have in North America to House of Blues or Fillmores, as well as continue to expand."