Pitbull's 'Boatlift' Setting Sail In November

Originally expected this fall, Latin rapper Pitbull's new album, "Boatlift," is now on target for a Nov. 27 release via TVT.

Originally expected this fall, Latin rapper Pitbull's new album, "Boatlift," is now on target for a Nov. 27 release via TVT. First single "Secret Admirer" features R&B up-and-comer Lloyd, while Trina guests on "Go Girl" and Jim Jones appears on "Sticky Icky."

Pitbull (real name Armando Christian Perez) is a Cuban American (born in the United States to Cuban parents), bilingual and vested in his roots. He raps mostly in English, albeit with healthy doses of Spanish. His fair skin and light green eyes defy the stereotype of what a rapper should look like, but his sound and persona appeal to lovers of urban music, whether they be African American, white or Latin.

"It can be challenging in that at radio you have to work many different formats to connect with the consumers," TVT executive VP Paul Burgess says. "His pan-appeal across the board is really the great strength of Pitbull as an artist and as a brand. And I don't think we've capitalized on that to its full extent."

"Boatlift" is the follow-up to last year's "El Mariel," which has sold 214,000 copies in the United States, according to Nielsen SoundScan.

"When you've got Beyonce doing a Spanish record, that shows you the power of our community," Pitbull told Billboard this summer. "So, being bilingual and doing the music I do will make all the sense in the world three years from now."