Aerosmith To Star In New 'Guitar Hero' Game
Activision Inc today (Feb. 15) unveiled a new "Guitar Hero" video game focusing on Aerosmith, taking the billion-dollar franchise in a new direction. The game will feature about 30 Aerosmith songs asActivision Inc today (Feb. 15) unveiled a new "Guitar Hero" video game focusing on Aerosmith, taking the billion-dollar franchise in a new direction.
"Guitar Hero: Aerosmith" will arrive in stores this summer, a surprise to many analysts and fans who had expected the next title to come out closer to the year-end holiday shopping season.
The game will feature about 30 Aerosmith songs as well as others from various acts that have opened for the band. The price has not yet been set.
"The premise is that it's going to cover the 30-plus years of the band, from high school all the way through the rock superstardom of today," Kai Huang, head of Activision's RedOctane unit, which guides development of the franchise, told Reuters in an interview.
In the "Guitar Hero" games, players try to press colored buttons on a guitar-shaped controller in time with notes cascading down the screen. If the notes are hit, the song plays properly, and the player earns points.
Since the original "Guitar Hero" was released in late 2005, the series has gone on to sell more than $1 billion. Depending on the version, a bundle including the game and a controller costs from $80-$100, while the stand-alone game costs $40-$60.
When Activision reported quarterly earnings last week, analysts grilled the company on its plans for the franchise, expressing concern that sales would slow this year because many players who bought earlier versions with guitars would opt to buy the lower-price stand-alone game disks.
Huang said Activision had not yet decided whether it would offer a special controller with the Aerosmith game.
The focus on a single band marks a new twist for the franchise, whose three main titles featured dozens of artists spanning classic rock, grunge, metal, punk and other rock subgenres. Last year, Activision also released "Guitar Hero Encore: Rocks the 80s" with songs from that decade.
"It's just a completely new way to interact with this music and with Aerosmith, and we think there's more opportunity to do that in the future," Huang said.
By spotlighting a single band, the company has also come up with a way to counter rival music game "Rock Band" from Viacom Inc unit MTV and Electronic Arts Inc, Activision's top competitor.
Speaking of Aerosmith's willingness to work on the project, Huang said: "They recognize that it can deliver their music in an innovative and new way. It's a new distribution platform for them."
To recreate the sense of attending an Aerosmith concert, developers held motion-capture sessions with band members, including frontman Steven Tyler and lead guitarist Joe Perry. "As you play," Huang said, "you're going to be seeing Joe and Steven doing their moves onstage."
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