Madonna Announces 'Sticky and Sweet' Tour
Madonna is set to embark on a world tour beginning Aug. 23 in Cardiff, Wales with dates through the end of the year. Billed as the Sticky and Sweet tour, the trek will span three continents and includMadonna is set to embark on a world tour beginning Aug. 23 in Cardiff, Wales with dates through the end of the year. Billed as the Sticky and Sweet tour, the trek will span three continents and include between 50-60 shows total, Billboard.com has learned.
Produced globally by Live Nation, Madonna's tour in support of her current chart-topping Warner Bros. release "Hard Candy" -- which debuted atop the Billboard 200 yesterday -- will play stadiums in the U.K. and Europe until the end of September, arenas and a "handful" of stadiums in 16 markets in North America in October and November, and then stadiums in Mexico and South America late November-December. Only the European and North American dates were announced today (May 8).
"I'm thrilled to be involved in another worldwide Madonna extravaganza," Arthur Fogel, chairman of global music for Live Nation, tells Billboard.com. Fogel has helmed Madonna's last three world tours, which grossed almost $400 million combined. Her 2006 Confessions tour is, at $194 million, the top-grossing tour ever by a female artist.
The upcoming tour is the first major manifestation of the multi-faceted
10-year deal between Madonna and Live Nation, valued in published reports at $120 million.
"The reality is she's delivered her last album to Warner Bros., and it's a smash, which is great for everybody," Fogel says. "We now have a tremendous opportunity with a tremendous artist to do all kinds of new and innovative things on many different levels, and this tour will be the start of that rollout."
The tour follows a familiar Madonna touring blueprint in that it visits a limited number of markets in a four-month time frame, with multi-night stands in major cities. Ticket on-sale details will be announced today, along with a presale through Live Nation's corporate sponsorship partner Citi. Fogel says ticket prices will be "basically the same as they've been the past two tours," which means primarily in the $55-$350 range.
Here are the dates for Madonna's Sticky and Sweet tour:
Aug. 23 - Cardiff, Wales; Millennium Stadium
Aug. 26 - Nice, France; Stade Charles Ehrmann
Aug. 28 Berlin, Germany; Olympic Stadium
Sep. 2 - Amsterdam, The Netherlands; Amsterdam Arena
Sep. 4 - Dusseldorf, Germany; LTU Arena
Sep. 6 - Rome, Italy; Olympic Stadium
Sep. 9 - Frankfurt, Germany; Commerzbank Arena
Sep. 11 - London, England; Wembley Stadium
Sep. 20 - Paris, France; Stade de France
Oct. 3 - E. Rutherford, NJ; Izod Center
Oct. 6 - New York, NY; Madison Square Garden
Oct. 7 - New York, NY; Madison Square Garden
Oct. 15 - Boston, MA; TD BankNorth Garden
Oct. 18 - Toronto, ONT, Canada; Air Canada Centre
Oct. 22 - Montreal, QC, Canada; Bell Centre
Oct. 26-Oct Chicago United Center
Oct. 30 - Vancouver, BC, Canada; BC Place Stadium
Nov. 1 - Oakland, CA; Oracle Arena
Nov. 4 - San Diego, CA; Petco Park
Nov. 6 - Los Angeles, CA; Dodger Stadium
Nov. 8 - Las Vegas, NV; MGM Grand Garden Arena
Nov. 11 - Denver, CO; Pepsi Center
Nov. 16 - Houston, TX; Minute Maid Park
Nov. 19 - Philadelphia, PA; Wachovia Center
Nov. 22 - Atlantic City, NJ; Boardwalk Hall
Nov. 24 - Atlanta, GA; Philips Arena
Nov. 26 - Miami, FL; Dolphin Stadium