50 Cent, Diddy On Board For New MTV Projects
MTV has a slew of projects in the works for summer and fall, including a reality competition from 50 Cent, a search for the next female singing superstar, a rock-themed "Making the Band" spinoff and,MTV has a slew of projects in the works for summer and fall, including a reality competition from 50 Cent, a search for the next female singing superstar, a rock-themed "Making the Band" spinoff and, as previously reported, a reality show about rapper T.I.
The untitled 50 Cent project is an elimination reality show following 16 contestants as they compete to learn and master the skills that took 50 Cent from the streets to corporate America. The rapper will whittle down the contestants each week, with one winning a full scholarship to an undergraduate or graduate business program.
Meanwhile, "Teen Dream," centers on the search for America's next female superstar with a twist: Their moms will be their managers/mentors and ultimately might be their downfall in the competition. The concept is based on a Telemundo format.
The "Band" spinoff, "Making the Rock Band," will feature Diddy continuing his search for the next big music group, this time in the rock arena. And on "Buzzin'," musical artist Shwayze, his best friend/producer/musical partner Cisco Adler and their friend/tour manager Warren get into comic misadventures as they try to navigate their way to stardom in the music industry.
"Our main goal is to always pull the rug out," MTV programming head Tony DiSanto says. "If something is working great, we don't want to do it again, we want to do something new. Our viewers expect us to keep evolving, genre-busting and taking chances."