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Thievery Corporation Teams With iLike, Facebook
Thievery Corporation will stream its new album, "Radio Retaliation," via iLike and Facebook on Sept. 19, four days ahead of its release date via ESL.Thievery Corporation will stream its new album, "Radio Retaliation," via iLike and Facebook on Sept. 19, four days ahead of its release date via ESL.
This event marks the first time iLike and Facebook have jointly promoted a worldwide listening event. Additionally, Thievery Corporation has made a series of video messages discussing the new album which iLike will premiere and distribute across the Web.
"Artists upload exclusive content to iLike every day, but this is the first time Facebook and iLike have jointly promoted an album," says Ali Partovi, CEO of iLike. "We'll have strategic, targeted placements all across Facebook in order to reach Thievery Corporation fans."
This partnership follows iLike's designation as a "Great App" by Facebook in late July. "As a Great App, we have a much greater visibility," says Partovi. "Facebook recognizes that third parties build excellent applications and that we provide a deep level of promotion and visibility for bands."
Partovi adds that he doesn't see the move as an indication that Facebook is trying to compete with MySpace, which is planning to launch its own music service within the month. "We see the traditional media, particularly radio, as our main competitor," he says. "This is not a responsive move."
Thievery Corporation's last record, 2006's "Versions," has sold 53,500 copies, according to Nielsen SoundScan.