TV Music Bigwigs Launch Show On TheWB.com
Alexandra Patsavas and Josh Schwartz are developing "Rockville, CA," a music-centered series that will debut on TheWB.com in 2009.Alexandra Patsavas and Josh Schwartz are developing "Rockville, CA," a music-centered series that will debut on TheWB.com in 2009.
Each webisode will focus on a band performing at Rockville, a fictional music club, where the Schwartz-patented ("Gossip Girl," "The OC") teen angst unfolds around them. Among the bands slated to appear are Phantom Planet, Earlimart and the Kooks.
These bands are Patsavas and Schwartz favorites; they've repeatedly appeared on episodes of "Gossip Girl" and "The OC." Music from the Web series will be available for streaming and download from TheWB.com, which will host videos and behind the scenes content.
Other bands slated to appear are the Duke Spirit, Eagles of Death Metal, Frightened Rabbit, the Little Ones, Lykke Li, Nico Stai, Passion Pit and White Lies.
The show, which will have an initial run of 20 episodes, is being filmed at the Echo, located on Sunset Blvd. in the Echo Park neighborhood of Los Angeles. Attached acting talent includes Andrew West from "Privileged" and Alexandra Chando from "As the World Turns."
Shows debuting on the Internet have been received with low- to middling crossover success. "Quarterlif," received acclaim on MySpace and made the leap to network TV, but was canceled by NBC almost immediately.
"Rockville, CA" may break this curse by being more targeted in its scope, but it still remains to be seen if it will reach enough viewers to make a substantial impact on sales for the featured bands.
Currently, TheWB.com -- a division of Warner Bros. which launched in April by the Warner Bros. Television Group -- streams episodes of dearly departed WB shows like "Buffy The Vampire Slayer," "Everwood" and "Gilmore Girls."