Past its horn-y production, "Touch My Body" has a super-catchy chorus that topped off with seductive verses that see SISTAR leader Hyolyn taking lead on vocals with her Mariah Carey-like delivery, but the underrated Dasom nailing an impressive belt on the second verse. The group's MC, Bora, brings a fun rap section that's been missing from recent girl-group singles (e.g. Girl's Day's "Darling," f(x)'s "Red Light," Girls' Generation's "Mr.Mr.").
It's clear SISTAR is looking to play off the elements that made their 2012 single "Loving U" such a feel-good, summer smash with the girls updating the brassy horns with the oh-so-trendy saxophones. But ultimately the bubblegummy sweetness of "Loving U" is lost with the more sexually oriented theme of asking a lover to "touch my body" on a hot summer night.
Similarly, SISTAR's latest video hits all the right thematic notes with bold and neon colors decorating the it's tropical- and pool-themed sets and costumes. But the quartet loses a hint of sweetness when they're spanking one another, licking whipped cream off their mouths and playing up a booty shaking-centric choreography. In fact, it's all a bit Katy Perry-esque in that the "Roar" singer can have a video that equal parts visually captivating and quite titillating.
But with K-pop's signature recipe of a hook-heavy single and an uber-glossy video, SISTAR's "Touch My Body" adds a dollop of sexiness for a modern-day smash that will likely captivate fans along with the genre's skeptics.