Beyonce’s New H&M Ad: Style Breakdown

Beyonce for H&M

Mrs. Carter is all four of nature's elements in the ad. Find out what looks match them.

Beyonce, currently touring on her Mrs. Carter Show world tour, created a summery music video for her TV advert for H&M -- complete with a new track "Standing On the Sun," bikinis and skintight dresses. As we would with any music video, we broke down the sultry looks from Bey’s new H&M video.

Directed by Jonas Akerlund, the 90-second clip features Bey' going from a sweet blonde to a sultry brunette gyrating in the ocean. The video captures nature’s four basic elements in the sexiest way possible. We broke down the steamy beach fashions that made up each earth element below. Watch out, Captain Planet! Beyonce is nature’s new superhero!

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    Bey showed off her beach body as she rocked a black two-piece bikini with tassels (that the singer herself helped design) and rolled around getting covered in sand. A bikini wasn’t all that made up her sandy look. Can we talk about the bling hanging from Bey’s ears? The singer added extra edge to the look with lengthy gold fringe earrings that glittered in the sun.

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    In true Sasha Fierce style Beyonce danced in a dramatic airstream or beach breeze in a billowing tie-dye sarong and matching bikini.

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    While a bonfire blazed Queen Bey was perched on a wicker crowned with an elaborate gold feather headdress and in a black gown with a purple jewel encrusted harness shoulder detail. Hot!

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    Bey' got her mermaid on in the crystal blue waters of the Caribbean, cooling by the ocean in a clinging blue printed dress.


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