2020 has been a dynamic and challenging year, to say the least. To help you navigate the “new normal” with confidence, Nielsen Music/MRC Data has released the annual 2020 U.S. Music 360 Report. This survey of music fans is the most comprehensive report available covering consumer behaviors, attitudes and preferences.
Download the PDF for highlights on key topics including:
- Top discovery sources
- The role of social media and short videoclip sites (e.g., TikTok) in music engagement
- Consumer perception of virtual and live events