On Jan. 6, Kanye West’s wife, Kim Kardashian-West, posted a clip on Twitter of a spiritual gathering at which West and Kid Cudi performed gospel renditions of “Violent Crimes” and “Ghost Town.” The following week, a fan-filmed video surfaced of West’s cousin and frequent collaborator, Tony Williams, speaking about West’s newly formed passion project: Sunday Service. “The goal is to be able to communicate love effectively,” says Williams in the clip.
Since then, Sunday Service has exploded: Everyone from Brad Pitt to DMX -- who provided a morning prayer to kick off Sunday Service in March -- has attended; Chance the Rapper lauded West during an interview on Jimmy Kimmel Live! in September, referring to him as his “spiritual adviser”; and at the Easter Sunday edition, which West held before day three of Coachella’s second weekend, he debuted merchandise that read “Holy Spirit” and “Trust God.” At one point, West was rumored to headline Coachella, but backed out after organizers allegedly refused to build a giant dome as his stage; he came to the desert anyway, along with the Kardashian clan, Teyana Taylor, Chance and Ty Dolla $ign.
